Pooey Puitton vs Louis Vuitton: The Handbag War That Killed Me
And whilst you are at your desk typing off some boring email, there your iPhone is to distract you. The phone lights up, with a news notification - BOF is informing me that ‘Poey Puitton’ is sueing Louis Vuitton and vice versa.
MGA Entertainment Inc. sued Louis Vuitton fearing that the French brand was waiting to drop a lawsuit on them over intellectual property rights. Louis Vuitton then did file a lawsuit towards MGA Entertainment Inc. because they claimed that their product was making fun of their brand.
After much debate, on Tuesday, according to Business of Fashion, the judge dismissed the case and BOF reports that “MGA Entertainment Inc. had contended that no reasonable consumers would mistake Pooey Puitton, which retailed for $59.99, for costlier handbags from Louis Vuitton, a unit of LVMH Moet Hennessy Louis Vuitton SE”.
If this is news guys - please, send them my way ALL day, EVERY day because this killed me.
It’s making me laugh so much that I am about to order a Pooey Puitton now.