Trend To Watch: #DiorSaddle is Back

Carrie Bradshaw from "Sex and the City" made it iconic in the 00’s, but then the trend died along with low wasted jeans and Coach sneakers a few years later. And whilst you did you spring cleaning, and digged out of your wardrobe your first designer bag and procrastinating whether to sell for a few pounds on ebay, Maria Grazia Chiuri decided to bring the Dior Saddle Bag.  

Image Source: Evening Standard, Vogue
How did they do that? They unleashed the new bag to a countless number of influencers and the #DiorSaddle took over everyone's explore page. In only 2 weeks, the hashtag is now present in more than 6,000 posts, the google search term ‘Dior Saddle bag’ increase by more than 5000% and  by 1000% on Lyst. The social media blitz worked - questions is? Are you going to pull out the vintage piece that was buried in your wardrobe, or are you prepared to pay another £1,500 for the revivial of this fashion fad?
Source: Marie Claire

Source: Marie Claire

Back in Milan and matching with random doors 😬 #DiorSaddle

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LOVING my #DiorSaddle #dior

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