AW18: Has everyone lost their heads?
From the shocking Gucci show, to the weirdly blue painted models at the Moschino show, to the drones flying at the D&G show, to the furry rainbow cape that Cara Delevigne wore on the Burberry catwalk, to the avatar influencers taking over Instagram accounts of big fashion brands like Prada – this past Fashion Month was crazy. Has everyone lost their head?
Lets be clear - I am not against brands wanting to do something 'different' and 'out of the box', especially in the fashion industry, as recently it has been quite flat, but I just don't get what is behind these concepts lately. Do you?
So let's start from the Gucci AW18 show - Alessandro Michele, Gucci's creative director stated during the post-show press conference, that the show was inspired by this 'A Cyborg Manifesto' - a 1984 essay by Donna Haraway which questions the boundaries between humans, animals and machines. So what is the link between decapitated heads, dragons and snakes and this essay? The essay talks about the relationship between being and becoming - so I Alessandro, I am still lost. Are you say that we are becoming dragons? That if we keep on being so evil, we might reincarnate in snakes?
Despite my skepticism about the dragons and the essay mentioned to be the source of your inspiration; I think that the dragons and third eyes applied on the models were semi-cute - clearly jumping on the Game Of Thrones bandwagon. But what was up with that decapitated head?
I feel that way too much attention has gone around these weird accessories, instead of focusing on the Gucci collection, which to be honest I think was kind of weak. The mix and match was intense, it looked like someone opened my grandma's wardrobe and just layered all of her vintage pieces in one go. Alessandro, maybe focus more on the clothes next time and less on the scenographic? You've been doing great until now - maybe search inspiration from somewhere else?
Moschino - Jeremy Scott based his whole collection on Jackie Kennedy. I was a fan of her before watching the 2nd season of The Crown - talking badly about the queen was a no go for me. Bad Jackie, bad! Anyways, Jeremy claimed that the inspiration for his collection was 'conspiracy'. Like the one where believe that Marylin Monroe was killed by the government because JFK told her that aliens existed...but where was Marilyn?
Some of the outfits were pretty cool - clearly inspired by the 60's and the sunglasses were on point. But has Moschino stretched too much with the wigs and face painting? I feel this conspiracy idea was just an excuse to drag attention once more on the 'inspiration' behind the collection, then truly the designs themselves.
Lastly, the invite to the Moschino show was a box of crazy fruit candy - apparently this was a metaphor designed to make people think about the increasing issue that our generation is facing around medications due to the increasing number of people affect by anxiety and depression. The thinking here was interesting - but how did the brand tackle this issue further, despite throwing in the world that the issue exists?
Onto Dolce & Gabbana - I am 'fashionably devoted' to their clothes. But what's up with the drones? I get that you want to try and show the world that you are modern and that you are jumping into this tech trend- have you signed an agreement with Amazon? Please, stick to your roots and to the vintage 'Dolce Vita' vibe we love.
Now Burbs - I get that Christopher Bailey wanted to exit Burberry with a gran finale - but other than Cara, who the hell can wear this?
Then, Prada - they invited Lil Miquela to attend the show and take over their Instagram during that time. Miquela is actually an avatar - she is not real. She is the embodiment of social media as fiction. I mean - the fact that she got invited and I didn't is pretty offensive. Maybe I should change carrier...LOL.
Last, but not least - let's talk about the Balenciaga AW18 collection or maybe not. These below photoshopped images by @michelgaubert and @siduations cracked me up. Thoughts?
Hope this post made you smile - or maybe not. Hope you don't hate me now.