A Love Letter To London Brought To Us By Anya Hindmarch

Today, 14th of February, in a day where people feel like they are being “penalised” for not being in a relationship, for being in a relationship, where people make wild purchases to proclaim their love and where the focus has shifted to much on gifts, rather than what Saint Valentine’s really is about; Anya Hindmarch demonstrated to the world and especially to London, what LOVE really means.

Chubby Hearts Over London is a design project conceived by Anya Hindmarch as a love letter to London. Along the support of the Mayor of London, Sadiq Khan, and the British Fashion Council.

Starting from today and continuing throughout London Fashion Week, giant chubby heart balloons will be suspended over (and sometimes squashed within) London landmarks as a declaration of love to the city. The balloons will disappear each evening and appear again in a different location the next day.

This has been a gesture that went beyond red roses and chocolates – and hopefully reminded people how vast the meaning of love is and how many shades exist of it. 

The balloons will disappear each evening and appear again in a different location the next day.

Chase the chubby heart balloons by staying up to date at http://www.chubbyhearts.com/