Palace X Polo Ralph Lauren: When Heritage and Street Style Merge
After a period of struggle in the battle to remain desirable and contemporary - the long-standing American brand Polo Ralph Lauren, launched a collab that nobody would have expected. Polo Ralph Lauren recently partnered with Palace - a niche skateboard brand, that has been slowing conquering streetwear and gathering a group of young and urban fanatics, mostly still with braces and baseball caps, whom apparently are prepared to do anything and spend everything to wear the brand.
The industry long ignored by mainstream culture has now infiltrated luxury fashion and shows no signs of slowing down. We continue witnessing cult skate and clothing brands like Supreme taking storm over auction houses, fashion brands like Louis Vuitton, and building a loyal fan base of wearers that now collect even magazine wraps that have the label ‘Supreme’.
Supreme recently advertised on the cover of The New York post - which is now reselling online for $46. The magazine worth was of $1.50.
The Palace X Polo Ralph Lauren collection dropped last Thursday in stores and online at Ralph Lauren, at Palaceskateboards.com and Dover Street Market - and was sold out in exactly 1 minute and 40 seconds. I spotted a queue of fanatics on my way to work - the queue was already formed at 8.30am - the collection was available starting from 11am…
Part of those people that were constantly refreshing the RL website to get their hands on the collection - there was me. Despite the website crushing 5 times and most of the items in my basket being sold out by the time that I check out, I managed to put my hands a corduroy shirt - which I must admit it’s sick. I am not a Palace fan, I am more of a fan for what it stands for, maybe deep down I wish I was some cool skateboard, despite I have the balance of an elephant - nevertheless - the experience was admittedly fun. It was entertaining to be part of this hype and crazy battle to fight over a corduroy shirt. Now - back to real life problems.